Awarded in 2016: Jaden Nethercott is a designer from Utqiagvik (Barrow), Alaska—the northernmost city in the US. He specializes in branding and user interface design and is a recent summa cum laude graduate of Cornish College of the Arts class of 2018. He is currently employed by Amazon’s Alexa Shopping Team designing customer experiences on various platforms including mobile, Amazon.com, Echo Show and Fire TV. Jaden views design as art in action—a tool used to influence others and leave a lasting mark in communities, lives, and the world. He has helped facilitate major community events in his hometown, Utqiagvik, and assisted small businesses and organizations with smart, modern branding and marketing.